Sponsorship is one way of strengthening the Fortum brand and supporting our key messages. Through sponsoring, we want to support our aim of making Fortum the Next Generation Energy Company. Important aspects in our strategy are to be a responsible corporate citizen and excel in sustainability. These are also the guiding principles for us in sponsoring. Therefore environmental and social responsibility is incorporated into our sponsorship program.
Our sponsorship partners are selected carefully to meet the criteria of our sponsorship guidelines. We focus on long-term sponsorships limited in number. It is important for us that both parties gain from the partnership and we are together able to deliver unique benefits to our stakeholders. Our present partners are in the areas of social and environmental responsibility, high profiling organisations in the areas of sports and culture and events where we can communicate our sustainability expertise.