The goal is for sponsorships to be mutually beneficial. Collaboration in research and development projects with Nordic universities in particular is significant.
In 2011 Fortum’s support for these kinds of projects totalled about 4.6 million euros. In addition to this, Fortum donated about 2.8 million euros to universities in Finland. The single largest donation, 1.5 million euros, was awarded to Aalto University.
Our vision is to excel in sustainability and to be the energy supplier for future generations. This is why our sponsorship programmes focus on the future – on children, young people, the environment and society.
We support the shapers of the future
We believe that today’s actions will impact the lives of future generations. That is why we want to use our expertise for the good of society. We believe it is important to support activities that help young people achieve well-rounded growth and embrace healthy lifestyles. Likewise, through our actions we want to support the communities and geographical areas where we have operations.
We govern our sponsorship programme centrally
Fortum has one primary sponsorship programme covering the entire company and governed by Corporate Communications. The President and CEO or the Fortum Management Team approves the general outline and principles for the three-year programme.
Our support is usually based on interactive collaboration in which Fortum is involved as a funder and an active participant. Our goal is for a clear connection between the sponsored projects and Fortum’s business. We also make donations to charity and to causes promoting the common good.
The most important selection criteria for sponsorships are:
The values of the sponsored target are a good fit with Fortum
The image of the sponsored target supports Fortum’s desired corporate image
A plan of how Fortum will benefit from the programme for the target of sponsorship has been made in advance
We invest in energy sector research
Fortum Foundation supports scientific, technical and economic research and development work and training in the energy sector. The Foundation’s focus areas include the production and use of energy as well as energy solutions for traffic. The Foundation gives grants, scholarships and merit awards, and it is involved in communication and publishing activities. In 2011 the Foundation gave out a total of 700,000 euros for various energy sector projects.