Product responsibility

​Fortum’s business activities cover the production, sales and distribution of electricity and heat as well as energy-sector expert services. In line with our strategy, we develop sustainable energy solutions that benefit all of society.

We are one of the leading electricity sales companies in the Nordic countries, and we sell electricity to private and business customers in Sweden, Finland and Norway. Fortum is one of the world’s biggest producers and sellers of heat. We sell heat to companies, the public sector and private customers in Finland, Poland, all the Baltic countries, and especially in Russia. Additionally, we sell district cooling in Finland and in Estonia, where the first customers will start using district cooling in 2016.

Guarantee-of-origin-labelled and renewable electricity

Fortum is one of the Nordic countries’ leading sellers of carbon dioxide-free and guarantee-of-origin-labelled electricity and can offer more and more customers an electricity agreement that comes with electricity produced with renewable energy. In 2015 all the electricity we sold to private customers in Finland was renewable and carbon dioxide-free hydropower or wind power. The origin of the hydroelectricity and wind power was guaranteed with European Guarantees of Origin. Some of the production was guaranteed also with the pan-European EKOenergy label granted by environmental organisations and in Sweden with the Bra Miljöval label.

Services to customers

In recent years Fortum has introduced many new solutions that improve energy efficiency for customers and reduce environmental impacts. We want to offer growing urban areas sustainable solutions that support building a circular economy. Smart solutions give customers better opportunities to control their electricity consumption and costs. Fortum is continuously developing its products and services to meet the needs of customers. The new solutions are related to, e.g., energy efficiency, electric vehicles, solar power, and open district heating.
We offer a variety of operation and maintenance expert services to power plant owners and industrial customers. Additionally, we offer products and consulting services related to hydropower, nuclear safety and nuclear waste handling.

Marketing communications

Our goal is to present products and services truthfully in all our marketing and communication materials. We do not present misleading statements and we strictly follow responsible marketing communication guidelines. In statements regarding environmental issues, we follow the regulations for environmental marketing.
No violations of regulatory or voluntary principles were observed in Fortum’s marketing communications in 2015.