An important aspect of the logotype is its minimum clear space, the ‘free’ area around the logotype that should never be intruded on by other elements. The clear space helps us protect the integrity of our logotype and keep it consistent.
The amount of clear space is determined according to the proportion of the logotype, where the clear space (x) equals the height of the letter r. NOTE: These clear space definitions apply only to web sites. The minimum size of the logotype in our web design is 170 pixels wide. On web page Fortum logo leads either to corporate or country site’s home page.
Examples how the logo is oriented on different screen sizes: