​The images enhance the user’s experience, increase conversions, and improve visual appeal. Photographs play an important role in reflecting our brand personality.

Prefer having people in the images in their ganuine environment and natural daily situations. Each photograph should tell its own story - the reason why it was taken. It is also important to remember that quantity never replaces quality: better no photograph than a bad photograph.

More about images in Fortum's Visual Appearance guidelines: