Logos

​The corporate logotype is the single most important visual element of the brand: it should never be altered or modified in any way. The use of Fortum brand area is the second most important element in order to create a consistent appearance in our communication.

Main logotype
Our corporate logotype consists of the symbol and the wordmark.


Symbol
The open form of the symbols refers to development and an open attitude towards improvement. Use of the symbol without the wordmark is only allowed in certain situations, for example in social media, small business gifts or pins, and only if the space is too limited to print the full logotype.

Wordmark
The Fortum name is short, to the point, and it communicates strength, solidity and progress in several languages. The wordmark is never used without the symbol.

Logotype colours
The colours of the logotype, blue and green, communicate freshness and development. These particular blue and green tones are only to be used in the logotype.

 

CMYK

CMYK newspaper

RGB

PMS

Logotype blue​​ C=100
M=65
Y=0
K=45
C=100
M=45
Y=0
K=25
​​R=0
G=60
B=121
​PMS 541
​​Logotype green ​C=100
M=0
Y=80
K=45
​​C=100
M=0
Y=70
K=15
​​R=0
G=106
B=72
​​PMS342

 

4/26/2016