The brand area is based on a standard A-paper portrait format. When the format is cropped, vertically or horizontally, use the brand area and logotype size from the appropriate portrait format. The grey area above the brand area is used freely for communication, text and images.
For exceptional or unusual formats, adjust the brand area until it is visually perceived realistic and make sure the logotype is readable (note the minimum size of the logo).
Full page, setting area: divide the height in 13 or 11 parts, depending on the size.
Half page, vertical: use the same height of brand area and logotype as on full page.
Half page, horizontal: use the same height of brand area and logotype as on full page.
Full page, full breed: divide the height in 13 or 11 parts, depending on the size.