The brand area is a dedicated space primarily placed at the bottom of the page where the logotype is the only visual element. The brand area should be used whenever possible.
The logotype should be placed to the right in the brand area.
Minimum size for brand area and logotype
The brand area is based on a portrait format, divided into 13 or 11 parts as illustrated below. The height of the brand area is equal to the logotype's free zone. The brand area is primarily at the bottom of the page. No other elements may be placed in the brand area. The minimum size of the logo is 25 mm.
Formats > A4
Divide the height of the format in 13 parts to get the height of the logotype = height of the brand area.
Formats < A4
Divide the height of the format in 11 parts to get the height of the logotype = height of the brand area.
The logotype including the free zone should have the same height as the brand area.