Graphic elements

​The thoughtful use of graphic elements is a way to give our graphic style a distinctive look and feel. Through consistent use of simple forms, we create a visual language that customers associate with Fortum.

Circles, squares or rectangular shapes with clean edges for images as well as colour blocks helps us emphasise content and give us additional options for highlighting messages.

Do not over use coloured blocks; one, or at the most two, over a spread is beneficial. Additional blocks merely creates confusion.

If secondary colours are used in the coloured blocks the text should be either black or white.