Puro – the world’s first voluntary carbon removal marketplace for businesses
One of the challenges of developing solutions for CO2-negative emissions is that there is no financial incentive for reducing CO2 in the atmosphere. The EU’s Emissions Trading System (ETS) ensures that some sectors pay a fee for emitting CO2. However, there is no system of payment for reducing the amount of CO2 already in the atmosphere.
That is the reason why we developed Puro.earth, a marketplace for trading CO2 negative emissions. The purpose of the marketplace is to help companies reach carbon net-zero by making CO2 removals verified, comparable and tradable. Puro.earth issues CO2 Removal Certificates (CORCs) to companies that supply CO2 removal as part of their business. Each CORC represents one tonne of CO2 removed for the long term, and the CORCs can be sold to companies that want to offset their CO2 emissions with factual removal. This lets companies remove carbon no matter what their business is, while operations that have verified CO2-negative emissions can expand their business because of the financial incentive provided by selling their CO2 Removal Certificates.