Our vision, mission and strategy

Our vision is For a cleaner world. Our mission is to engage our customers and society to drive the change towards a cleaner world. Our role is to accelerate this change by reshaping the energy system, improving resource efficiency and providing smart solutions. This way we deliver excellent shareholder value.

Megatrends shaping the energy sector

Our strategy is anchored in global megatrends: Climate change and resource efficiency, urbanisation, digitalisation and new technologies, as well as increasingly active customers. These megatrends will transfer not only to how energy is produced and sold to customers, but also to how it is consumed. Staying competitive requires us to be aware of them and to take an active role in driving the change for a better future.

We are not alone

When you are on a mission to build a cleaner world, you must acknowledge that the journey will not be easy. Luckily, there are many of us on this journey: our customers, communities and other companies around us encourage us to develop new, better solutions. Together, we are transforming the entire energy system.

The rewards of this journey will be significant: Security of energy supply, sustainable solutions for cities, less waste in landfills, more recycled and reused raw materials, and new solutions that enable homes to become a part of the energy system evolution. The list goes on. Benefits not only to the environment but also to the economy, without compromising individual comfort.

“We are ready to take the lead in driving the transformation towards a cleaner world. Our role is to accelerate this change by reshaping the energy system, improving resource efficiency and providing smart solutions.”

Pekka Lundmark, CEO of Fortum

Our strategic cornerstones


Drive productivity and industry transformation

We want to drive the consolidation of generation business in Europe.


Creating solutions for sustainable cities

We create scalable, sustainable solutions within energy and circular economy that improve the quality of urban life.


Growing in solar and wind

To secure our long-term competitiveness, we have started significant investments in solar and wind power.


Build new energy ventures

Our goal is to be in the forefront of energy technology and application development.

Financial targets give guidance on long-term value creation potential, growth strategy and business activities.

Financial targets

Towards a low-carbon energy system

We believe in a future energy system that is based on emission free, renewable energy sources. The transition to this future energy system is already ongoing, but it will still take years. A successful transition requires, along with the renewable energy, both stable and adjustable energy to ensure that society is functioning even when there is no wind or sunshine.

Our strategic achievements

Our strategic achievements in 2017. Driving the change for a cleaner world.

Proof stories about strategy implementation