Using colours together

​The Fortum identity is colourful and joyful. Use of vivid colours, together with arrangements of corner elements,
are the bedrocks of the identity.

In outcomes with only colours and no image, utilize the narrowed colour palettes in order to avoid too much clutter and visual noise.
Only white can be used in 50% or 75% transparent in the corner elements of these executions.
 
When images are used all the colours can be used in the corner elements, but it is recommended to use greens and blue in bigger
blocks and yellow and orange in small ones.
 
Colors-together.JPG



 

12/27/2016