​The objectives for typography in our web appearance are to help us maintain consistency with our overall brand identity and to ensure good legibility for the content.

Basic typography on the web page

The basic guideline for our digital typography is that Arial should be used in most HTML-typography, as it is known to be a very user friendly font.


Typograpgy on start pages and page headings

GT Eesti Pro or FF Quadraat Pro S fonts are used on start page typography as well as a basic page heading (H1). Fonts can also be used on campaigns and campaign images. 

These web fonts can be requested from Tarja Hänninen or Heidi Jokinen.