With our strategy we build a cleaner world
Our vision is For a cleaner world. Our mission is to engage our customers and society to drive the change towards a cleaner world. Our role is to accelerate this change by reshaping the energy system, improving resource efficiency and providing smart solutions. This way we deliver excellent shareholder value.
Change where it matters - in an increasingly complex energy landscape
It is difficult to predict how power markets, technology and regulatory environment will develop - the future is more uncertain and development quicker than ever. At the same time the uncertainty can create new business opportunities for us. Decarbonisation is deeply embedded in our DNA, and in the future there is an increasing need for low-CO2 energy as we need to replace fossil fuels in traffic, industry, heating and cooling. We see the 2020s becoming the decade of electricity.
Going forwards, we must be smart in driving change where it matters most: Fighting climate change, continuously improving our operational excellence, ensuring value creation from the vast investments made and securing focused growth - both in our current operations and in new businesses.
Strategic priorities positioning Fortum for the decade of electricity
We are well positioned in the ongoing transition in the energy sector towards a decarbonized world. Our strategic priorities for the next years target competitiveness of current businesses and focused growth.
1. Pursue operational excellence and increased flexibility
- Ensure benchmark performance
- Focus on cash flow and efficient use of balance sheet
2. Ensure value creation from investments and portfolio optimisation
- Increase shareholder value from Uniper
- Optimise portfolio to fit the changing business environment
3. Drive focused growth in the power value chain
- Grow in CO2-free power generation
- Develop value-adding offerings and solutions for customers
4. Build option for significant new businesses
- Create a new sizable profit contributor independent of power prices
- Build on industrial logic and synergies with current business and competences