Press release

World’s first marketplace for CO2 removals is launched to reverse climate change

17 April 2019, 10:00 EEST



Introducing Puro – the world’s first marketplace to kick-start CO2 removal from the atmosphere. Puro is an internal startup at Fortum. This shared experiment pilot joined by a group of 23 pioneering companies aims to find a way to verify, compare and trade CO2 removals. The companies joining the experiment across industry boundaries are Fortum, Tieto, Valio, St1, ÅF Pöyry, Compensate Foundation, Carbofex, Yara Suomi Oy, Lassila & Tikanoja, SOK, Orbix, Nordic Offset, Hedman Partners, South Pole, and SEB.

“To stop global warming, it is not enough to limit emissions; measures are also needed to remove carbon dioxide from the air. This is an exciting initiative to create economic drivers to accelerate the development,” says Joachim Alpen, co-head of SEB’s Large Corporates & Financial Institutions division.

In order to mitigate climate change, humanity must both radically reduce emissions and balance the carbon dioxide (CO2) going to and from the atmosphere. Currently, less than 50% of the CO2 emitted annually is absorbed naturally, so it’s vital to accelerate the development of CO2 removal. There are many underutilized and underdeveloped methods that lack revenue for the CO2 removal that they provide.

“We are less than ten years away from reaching the level of accumulated emissions, after which it will be impossible to limit the temperature rise to 1.5 °C,” says Marianne Tikkanen, Innovation Manager at Fortum. “It struck us in Fortum that still in 2019 many of the available CO2 removal methods are excluded from existing carbon pricing schemes, and that inspired us to establish a parallel voluntary mechanism.”

Puro is developing new verification methodologies for CO2 removal. Science-based quantification of different CO2 removal methods is the foundation for credible CO2 removal certificates. Initially, Puro will offer certificates from three long-term CO2 removal methods at an industrial scale: CO2 fixated in carbonated building elements, wooden building elements and in biochar. As quantification and verification methodologies are developed further, new removal methods may be added to the marketplace.

“There are companies that have viable methods to remove CO2 from the atmosphere, and there are climate-progressive businesses who want to do more,” says Arun Aggarwal, SVP, Business Technology at Fortum. “We’re happy in Fortum to bring these companies together with Puro.”

Puro will hold the first auctions where CO2 Removal Certificates (CORC) will be traded in May and June. Puro auctions are open to all companies wanting to provide CO2 removal or to explore CORC as a solution to meet their voluntary climate objectives.

Fortum Corporation
Group Communications

Further information:
Marianne Tikkanen, Innovation Manager, Fortum +358 50 439 7779, marianne [dot] tikkanen [at] fortum [dot] com (marianne[dot]tikkanen[at]fortum[dot]com)

IPCC (Intergovernmental Panel on Climate Change) Special Report 15, Oct 2018
State and Trends of Carbon Pricing, World Bank May 2018


Fortum is a leading clean-energy company that provides its customers with electricity, heating and cooling as well as smart solutions to improve resource efficiency. We want to engage our customers and society to join the change for a cleaner world. We employ some 9,000 professionals in the Nordic and Baltic countries, Russia, Poland and India. In 2018, our sales were EUR 5.2 billion and 57% of our electricity generation was CO2 free. Fortum's share is listed on Nasdaq Helsinki.

Puro is the first marketplace in Europe to offer verified CO2 Removals. It’s a pilot to experiment if CO2 Removals can be made visible and tradable through an open, online platform. Fortum encourages new startups to be developed within the Innovation and Venturing incubation process. Puro is one of them and the costs of setting up the experiment are covered by Fortum. This is the fastest way to move forward.