Fortum brand
Our purpose, why we exist
Our purpose is to power a world where people, businesses and nature thrive together. We are an active driver and enable thriving world that includes all our stakeholders; people, businesses, customers, employees, investors, governments, and also the nature and biodiversity. Our purpose has a strong take on sustainability covering all areas of ESG. Thriving – always developing and finding better solutions.
Insight where Fortum brand is based on
There´s a need for balance between decarbonization, broader sustainability commitments and prosperity of people and societies. Solving this requires reliable low-carbon energy that has a minimal impact on nature and biodiversity.
Brand positioning and differentiation from others
We deliver reliable energy when needed and enable energy transition for societies. This is how we are powering a thriving world.
Brand promise
Brand promise is strongly connected to customer value, strategy and to our vision. It describes our broad role in society with a strong take on sustainability and responsibility: covering all aspects of ESG and the success of our company, our contribution to an effective energy system, and to key stakeholders.
Addressing why we do it – to be used as a tagline
What the Fortum brand wants to be known for
- Fortum is a credible provider of energy at scale when needed
- Fortum helps businesses and societies to decarbonise by partnering with its customers
- Fortum powers a world where people, businesses and nature thrive together
Fortum´s visual identity
Visual identity is closely linked to our strategic priorities
- We deliver reliable energy
- We drive decarbonization in industries
- We transform and develop.
Overall lens to the style is our purpose ”To power a world where people businesses and nature thrive together”.
How is our visual identity applied?
Fortum’s colour palette is modern and fresh, inspired by the tones and moods of Nordic nature but with a contemporary twist. By combining greens with an energetic purple accent, we create a strong, vibrant palette that can still be bent into balanced harmony. Graphical Aurora element captures the dynamic and powerful movement of energy, embodying our mission to drive transformation and sustainability. The fluid shapes of aurora also hold a deeper connection to the Nordic identity, evoking the mesmerizing patterns of the Northern Lights.
Visual identity brings together innovation and nature
Our visual design makes Fortum more distinct. Green and lavender purple colours, Fortum Sans font, Aurora and powerful images are the foundation of our visual identity.
Our image style emphasises warmth through genuine and joyful expressions. We showcase people's authenticity by highlighting how we are present in everyday moments.
Fortum logo
The Fortum logo reflects universal energy. The logo communicates about control and strength. The open form of the logo refers to development and open attitude towards improvements. In addition to the basic version there is also a version with tagline. Our basic logo is available in four colour options: Powering Green, Ivy Green, white and black.