Fortum wins sustainability award

“This makes us truly proud! Fortum has a strong commitment to sustainability, and the fact that customers both see and value this is a very gratifying and important recognition for us,” says Hans-Erik Ramsdal, Managing Director of Fortum Strøm.

The Sustainable Brand Index Sustainable Brand Index - External link is Europe’s largest brand survey on sustainability and measures how over 80,000 customers perceive brands across 36 different industries throughout the Nordic region and the Netherlands. Fortum is the winner in the electricity and heating category.

“We work in an industry that is essential if we are to reach climate goals and electrify society. According to Fortum’s survey conducted by IPSOS, seven out of ten Norwegians believe that we need to build more renewable energy to slow climate change, while half the population is skeptical of electrification due to concerns about higher electricity prices. In the midst of all this stands Fortum,” Ramsdal explains.

“When we win this award, we believe it is a sign that customers see us as a serious and responsible player—someone who wants to contribute to more sustainability and a positive development of society,” says Ramsdal.

Long-term rainforest partnership

He further explains that Fortum has collaborated with the Rainforest Foundation since 2010 and has been a rainforest partner since 2014. Sustainability lies at the core of all operations within the Fortum Group, and their actions are guided by ambitious goals on carbon neutrality by 2030, biodiversity, and social justice. The Rainforest Foundation’s work directly supports these goals and is therefore an important partner for us.

Through our service Grønt Valg (Green Choice), we and our customers contribute to supporting the Rainforest Foundation’s work. In 2025 alone, this helped protect 7,750 km2 of rainforest. This area contains 438,000,000 trees that store and retain 427,000,000 tons of CO2, which would otherwise be released into the atmosphere.

The tropical rainforest stores half of all carbon found in living biomass on this planet. So much carbon is stored in these plants that if it were converted into CO2, it would correspond to Norway’s total emissions for 20,000 years. We are proud to contribute to this,” he explains.

A sustainability culture

Sustainability is central to Fortum’s strategy and operations. We produce and deliver energy to our customers and the Nordic energy system, while also helping industry decarbonize its processes and grow.

We are also the Nordic region’s most chosen electricity supplier among households and businesses, helping customers use electricity efficiently and giving them tools to understand their consumption and costs.

The Fortum Group is committed to ambitious climate targets through the Science Based Targets initiative (SBTi). The goals are science-based and aligned with the level of emissions reduction needed to limit global warming to 1.5°C.

Fortum’s transition plan includes decarbonization of its own operations and its value chain.

“There are certain themes that are fundamental to building a strong foundation for sustainable operations. For Fortum, human rights, sustainability in the supply chain, business ethics, and compliance are such themes.

“It is important to have processes in place to ensure that all operations follow guidelines, regulations, and agreed procedures. But the key is to empower people and build a culture where doing the right thing comes naturally.

“Failing on these areas—or not meeting regulatory requirements or stakeholder expectations—is not an option. It requires continuous vigilance and improvement to maintain our commitment to sustainability. This is also certified through the Eco-Lighthouse scheme,” says Ramsdal.

Save the Children Collaboration

Fortum also collaborates with Save the Children on climate and children's right to knowledge about climate change. Children in Norway are already experiencing the consequences of climate change, including through more extreme weather and natural events. At the same time, Save the Children's report, based on the international study Born into Climate Change Born into Climate Change - External link, Born into Climate Change - External link, shows that many children are calling for more knowledge about climate change and what they can do themselves.

Fortum has therefore supported the work of making the Norwegian report more accessible to children, including through more child-friendly language and visual explanations.

"For us, this is about social responsibility. Knowledge about climate change and what the research actually says is crucial for both children and adults to be able to understand and meet the challenges we face," Ramsdal explains.