Fortum Corporation’s websites (fortum.com and fortum.com/fi) have been given a new look with the launch of the new startpage. The new startpage is more dynamic, more fluid and more user-friendly. Having multiple lift-up areas makes it possible to shine the spotlight on topical issues and frequently explored information. With the visual change we have aimed at improving the user experience and appeal of the page. Eventually, there is a possibility to opt for profiling, allowing content that users have previously been interested in to be displayed on the startpage.The new startpage has a responsive design, so browsing is easy also with a smart phone or tablet. The new startpage also visually aligns with our customer pages at fortum.fi and fortum.se.