Discover the power of Nordic energy – Fortum unveils new creative concept

The creative concept combines the energy we at Fortum produce with the human energy contributed by everyone in the Nordics. The first campaign execution highlights how the unique power of Nordic energy can elevate ideas beyond the ordinary.

There’s something uniquely powerful about Nordic energy. It’s in our courage, resilience, and ability to thrive in tough conditions. This energy drives our development, adaptation, and success in everyday life. It unites us and strengthens our sense of belonging. Nordic energy stands for progress, resilience, and responsibility, and together, we’re unlocking its full potential.

Strong Nordic collaboration and common goal guiding us forward

– When uniting Fortum's operations across borders within one creative concept, we chose to build the story around our Nordic unity. Whether it's persevering through challenges, enjoying summer days and strawberries, or our love for nature, these shared experiences are where the power of Nordic energy can make a difference. We see immense potential in developing these ideas for the long term. At Fortum, we work in integrated Nordic teams and have learned much about our cultural differences and similarities along the way. There's strength in that, says Nina Kareinen-Kippo, who led the concept work at Fortum.

This new concept targets broadly people living in the Nordics and beyond. Fortum aims to foster stronger public relationships, enhancing customer satisfaction and acceptance of power production. The energy sector's complexity requires Fortum to educate the public. Although the Nordic electricity system is mostly fossil-free, there are still significant decarbonization challenges in industry and transport. Public support is crucial for this transition.

– We aim to increase awareness of Fortum's contributions to society while ensuring our customers appreciate what we provide in their daily lives. We look forward to further developing this concept with our Nordic colleagues and partners, says Nina Kareinen-Kippo.

Concept developed with Fortum's leading creative partner, The North Alliance (NoA)

– This collaboration has been an exciting opportunity to harness the unique Nordic energy shared by both NoA and Fortum. By combining Fortum's Nordic heritage with NoA's creative ability, we've brought this shared energy to life in a way that resonates with a broad audience. At NoA, our experience working across Nordic borders has allowed us to integrate diverse perspectives and strengths. This partnership with Fortum exemplifies how cross-market collaboration creates meaningful and powerful work, says Mikael Jørgensen, CEO of NoA.

The first campaign of the new concept was launched after Easter, spanning TV, radio, outdoor, and digital channels.