FORTUM CORPORATION ONLINE NEWS 17.2.2022
To demonstrate what recycled plastics can do, Fortum has developed a chair made from Fortum Circo® recycled plastic produced from post-consumer plastic waste. The self-rising Virén Chair is inspired by Lasse Virén, a Finnish long-distance runner who fell in the middle of the 10,000-metre final in the Munich Olympics. The odds were not in his favour, but he got up, won gold, and set a new world record.
“The story of Lasse Virén – and especially his legendary win in the Munich Olympics – is still inspiring for many of us. Our ambition was to honour comebacks, progression and resilience through the Virén Chair and to show what can be achieved with recycled plastics today. Furthermore, the Virén Chair pays respect to Finnish design with characteristics of plastic furniture developed in the 1960s by Finnish designers,” says Jussi Mälkiä, Brand Manager at Fortum.
The chair has been developed together with variety of professionals from engineers to physicists and researchers.
Fortum as a forerunner in creating recycled plastic compounds
By 2019 only 9% of the plastic waste ever generated had been recycled, and in 2019 only 14% was collected for recycling (source: UNEP). The real problem lies in the deficient waste management systems, not the plastic material itself.
“Plastic is in many ways a superior material that is hard to substitute. The consumption of plastic is growing globally all the time; the discussion around plastics should instead focus on how to increase recycling. We should make sure that the value of the material is preserved by recycling the plastic and converting the waste into reusable material whenever possible,” says Anniina Rasmus, Brand Sales Manager at Fortum Recycling and Waste.
Fortum wants to expand the use of recycled plastics by developing recycled plastic compounds. In this process the qualities of the recycled plastic are enhanced so that the compounds can be used for products that are more technical and challenging in terms of production, of which the Virén Chair is a good example.
“The Virén Chair is made from Fortum Circo® recycled plastic compound reinforced with cellulose fibre to strengthen the material and reduce its carbon footprint. The carbon footprint of Fortum Circo® recycled plastic is about half that of virgin plastics. The added cellulose fibre, originating from renewable sources, also absorbs carbon, further reducing the carbon footprint of the material,” Rasmus points out.
Anniina Rasmus, Brand Sales Manager, Fortum Circo®, +358 40 081 5484, anniina [dot] rasmus [at] fortum [dot] com
Jussi Mälkiä, Brand Manager, Fortum, + 358 50 352 5328, jussi [dot] malkia [at] fortum [dot] com
Fortum Circo® Recycled Plastics
Fortum Circo is a plastic recyclate produced from post-consumer plastic waste. With consistent and high quality, versatility and solid availability, Fortum Circo recycled plastic can be used in a wide variety of products and also customised into compounds to meet specific needs and requirements. Fortum Circo is made with no compromises: it is a safe and reliable solution for sustainable plastics production. www.fortum.com/circo